Online Social Networks: Attraction Marketing in Action
Online Social Networks are small online communities where people from all around the world are exchanging ideas and information for personal and business use. From instant messaging to blogs, the internet has quickly grown to become a vast ocean of internet business opportunities as well as relationship builders. The online social networks bring these two together.
Online social networks like Twitter, Facebook, MySpace, LinkedIn and SquareSpace, provide you with a wide variety of research information. Moreover, they reserve a seat for you to play an active part as a member, solution provider and leader in the Cyber Network Industry where hundreds of thousands of others are doing just this: they are putting their business online.
Hey: why not put your MLM business online and use these social networks to build trusting relationships with people who already share your marketing interests! Let’s elaborate on that a bit more.
In the standard off line method of MLM recruiting, prospecting is the foremost important: can’t start a business without prospects and leads can you?
Old School Recruiting Method: Now Far Less Effective
When on your recruiting mission, making that initial contact and telling your prospect about your product – practice with friends and family first! – you show them the plan, invite them to a local meeting, call them several times a week and hope they will sign up.
You invest a lot of time and a little money in each prospect, give it your all, maybe bring them to a regional convention and promise them a bright future only to find out a couple of weeks later that: “Sorry. I’m not interested…”
All your effort for nothing.
Then your up-line suggests that you buy leads and gives you a crash course in effective cold calling and how to do consulting on the phone. Still, a month later, none of the hundred ‘hot’ leads you bought signed up. Bummer.
If only you could learn how to spot only those people who are interested in your business and just “show them the plan”. That would be so much easier, faster and less frustrating to you, wouldn’t it?
Well, it can be done, you know. But you’ve got to think outside the box.
The “other” method of MLM Recruiting
Okay. Suppose you are in a mall full of people that are already searching for what you have to offer: they have been searching for the solution to a problem that you have the remedy to. You meet them, talk to them, address their issues and, lo and behold, they keep coming to you for answers anytime you show up in that mall. Some even want to exchange contact information with you, because they want to know more about the business you are in. You feel like you hit the gold mine!
The online social networks work like that, but better: they are online communities of people with similar interests, who share anything from car mechanics to fine jewelry, health issues to forestry. No matter your interest, you will find a social group on the internet that addresses that territory.
The neat thing about the internet is that if you can’t find a network that fits your interest perfectly, you can start one yourself. For example, you can start small and set up a blog or something similar and post an article about your niche. Within your site, you include a ‘Comment’ widget that allows visitors to participate and bring live to your blog. This is how you can build your own social network. Can you imagine what possibilities you have that can evolve from this small start?
Related Articles:
- Paid Blogging
- Your MLM Business Plan
- Consulting on the Phone
- Attraction Marketing
- MLM Recruiting for Shy People
