Now, what in the world are Auto Responders?
Before we get to that question, picture this scenario for a minute:
You have your internet business set up nicely and it’s been running or a few months now. You’re getting over 1000 visitors a month visiting your site and many of them are buying your product. Yay!!
Thank you notes are flying out the window (or the mac) like hot cakes. At this point you are shooting out over thirty (30) “Thank you!” notes a week, and find you don’t have time to write those elaborate notes any more. So you ask your younger brother or sister (or your teenage daughter) to be your assistant email responder. (If they don’t want to, you’ll just have to bribe them with a little money, or one of those hot cakes.)
You have a decision to make though: writing takes w-a-y too much time, causes writer’s cramp, calloused eyes and, darned, you now have so many other things to do to keep your business going. You’re so busy, you can no longer personally respond to all visitors you want to.
You need an Automatic Responder!
An Auto Responder can be easily set up so your visitors can receive a series of pre-written emails from you, at intervals you set ahead of time. Could be as soon as they click to purchase your product, could be follow up emails starting the next day or next week, whatever you like and however often you like to be in touch with them. (Those strings of emails are called: drip emails)
If you send them emails that are written at Master in English Literature level, your customers will feel that you’re impersonal and cold, then turn you off.
Good bye.
Sayonara.
See ya!! Wouldn’t wanna be ya!!
You’ll end up on their junk-mail or spam list and you lost a customer.
When you ‘talk’ with them instead of write at them, they will more than likely stay with you and even wait for your emails. Drip emails help make that job much easier.
“You can also use Auto Responders to tell your existing customers
about special offers and new and upcoming products.”
Auto Responders do require you to spend some time setting them up with your drip emails. In fact, you’ll need direct your one-on-one, person-to-person emails only to your first customer or visitor, save the emails in the order you sent them, and you’ll have your drip emails for all following customers. An easy way to stay in constant contact with them. You can always make little adjustments or add-ons as your business and product line develops.
You can also use Auto Responders to tell your existing customers about special offers and new and upcoming products. They will appreciate that, but be careful not to bombard them with advertisements; they’ll add you to their junk-mail list before you can say “Buy Now”!
Auto Responders are only as good or as bad as your content, your writing style, their frequency (too much looks spammy) and their use for advertising on your part.
Keep your drip emails light, friendly, considerate and aimed to educate your customer with a little hint of humor every once in a while.
In a short time you’ll see how using an Auto Responder increases your business relations and your customer base and you’ll understand why they truly are the saving grace of the Internet Network Marketer.
Tags: auto responder, automatic responder, constant contacts, email responder
